• If This Is Just an Idea, Imagine the Possibilities

I put together this quick concept campaign as a creative exercise, inspired by Attio’s branding and communication style—showcasing not just design, but how a creative concept can connect with an audience.

While this is just a fast exploration, it’s a glimpse into how I think and work. There’s plenty of room to refine and expand the idea, but at its core, it’s the beginning of something that could grow into something much bigger.

• The Concept: Relationships, in Every Shape and Form

Attio brings AI and a fresh perspective to CRM—at its core, CRM is about relationships. And relationships, whether personal or professional, can be complicated, fulfilling, incredible, and messy. That’s the spark behind this campaign: a Valentine’s Day celebration of all relationships, not just romantic ones.

• The Campaign

The concept plays out through a series of billboards and editorial material, but it could easily evolve into a commercial ad, social media content, or even a mini-series. The billboards could be part of a larger activation, possibly in partnership with brands that focus on personal relationships—Tinder, Hinge, Bumble, and beyond.