• If This Is Just an Idea, Imagine the Possibilities

I put together this quick concept campaign as a creative exercise, inspired by Attio’s branding and communication style—showcasing not just design, but how a creative concept can connect with an audience.

While this is just a fast exploration, it’s a glimpse into how I think and work. There’s plenty of room to refine and expand the idea, but at its core, it’s the beginning of something that could grow into something much bigger.

• The Concept: Relationships, in Every Shape and Form

Attio brings AI and a fresh perspective to CRM—at its core, CRM is about relationships. And relationships, whether personal or professional, can be complicated, fulfilling, incredible, and messy. That’s the spark behind this campaign: a Valentine’s Day celebration of all relationships, not just romantic ones.

• The Campaign

The concept plays out through a series of billboards and editorial material, but it could easily evolve into a commercial ad, social media content, or even a mini-series. The billboards could be part of a larger activation, possibly in partnership with brands that focus on personal relationships—Tinder, Hinge, Bumble, and beyond.

I’d love to explore and develop more ideas like this with the team at Attio. Let me know what you think!