~ Scope

Grammi is a modern, sustainable food brand that offers high-quality pasta sold by weight, aiming to reduce waste and promote sustainability. The brand is designed to appeal to a younger audience, bridging the gap between tradition and contemporary lifestyle. Beyond pasta, Grammi offers sauces and complementary products that help bring the full Italian culinary experience into people’s homes. The challenge was to craft a fresh yet timeless brand identity that reflects authenticity, sustainability, and a deep connection to Italian heritage.

~ Process

The design process started with extensive research into Italian culinary culture, modern branding trends, and the values of sustainability. A key visual direction was developed to blend tradition with a hip, youthful feel. The typography of the logo is based on variations of the Right font, which features inktraps—tiny design details originally created to trap ink in print. This concept mirrors the texture of pasta, which is designed to trap sauce, reinforcing the brand’s deep-rooted connection to food craftsmanship. The color palette consists of warm, earthy tones, and the visual identity balances minimalism with subtle nods to traditional Italian aesthetics.

~ Solution

The final design achieved a balance of clarity and impact, ensuring ease of reading while making a strong impression. The bold yet refined covers set the tone for each report, shifting the focus from struggle to resilience. By offering a fresh perspective, the reports encouraged policymakers to engage more deeply with the content, both in print and online.